security monitoring service
I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days. The end goal is to enhance the existing products and
make them more intelligent and help the customer reduce false alarms and bring their total security experience to the next level. But Inder Reddy, Honeywell Security and Fire, says there are actually two schools of thought on where monitoring may be headed. “Some customers have absolutely said ‘We want to leverage our expertise so we are going to get out of the monitoring business and focus on customer service. ’ But as software becomes more and more the way to do things, you could make the case that SaaS types of services are much more scalable and you don’t need to be so large to have economies of scale. For the moment it seems that a lot of active central stations are looking to outsource to wholesale and
reapply that cash to grow their RMR business. ”Pam Petrow, Vector Security, also senses change in the wind.
This includes different home security products like alarms. There are all sorts of alarms as well. The typical alarm is the burglar alarm, either hard wired or wireless. They are installed by contractors to give homeowners a sense of security against burglars and intruders. Then there are other alarms, such as smoke or fire alarms. Fire alarms may not be so typical in homes but smoke alarms are pretty much basic and you may find these things installed in places like the bedroom and kitchen. These are safeguards that will help to warn people that there is a possible fire, prompting them to call the fire department or authorities for help. DetectorsBut more importantly, it is not the alarms but how they are triggered. For burglar alarms, homeowners can also ask their contractors to wire their house in such a way that when the wires are tripped or cut in any way, the alarm will go off. However, it is more typical to see motion detectors now since technology has improved alarm systems. These motion detectors act much like wires but they use infrared beams instead of wires.